Looking at data from page 6 of GM's latest 10-K, the steady loss of marketshare is clear. North American marketshare fell from 26.7% in to 2004 to 23.8% in 2006. It was 27.9% in 2002. Worldwide it has gone from 14.6% in 2002 to 13.5% in 2006, and those 2006 estimates are probalby too generous as GM has a history of revising down their earlier marketshare estimates in subsequent annual reports.
The falloff was sharpest from 2005 to 2006 and now 2007 appears to be even worse. According to March data released by the automakers, GM's sales were down 4% while Toyota's were up 11.7%.
This trend is consistent with a company struggling to maintain a short term appearance of solvency while writing off its long term future. GM is focused on cutting costs rather than improving product. Rather than investing in technologies to improve the value of their vehicles, GM management has steadily let their competitors pull ahead to the point where customers are realizing that there is much more value from other brands. This is shown clearly in the marketshare numbers and trends.
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2 comments:
This was 2005's story-
At 10 billion in Cap, it WAS bankrupt-- they just did'nt need to file-
As ch7 or 11 or 13 is simply , protection from your creditors-
They did'nt need any type of protection, as the creditors are at the table with GM in the same game-
So at 10 bil, Cerebus is the white knight with funds from no-where-
This article corresponds nicely, imo, with the recent article about Simons Renaissance fund-
Borrowed money(printed from trees) can create any illusion-
It would be interesting to know what the true capital of Ren is.
These days all the wings of finance industries are facing down slide.Recently Mortgage loan industry faced a down slide due to sub prime loan debacle.
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